The #list is still #trending. This must cease! And here are my top four reasons why:

1. You’re all doing them

Everyone is making lists in lieu of structured, narrative driven content. It seems that absolutely everything must be in list form or no one will read it. Cracked seem to be the first super blog to base almost all of its content off of its ability to organize things, but so many other media outlets have been tempted by the once-modest, now-contemptuous ‘list’. I’ve caught the column sections of every major news outlet dropping their narrative arcs in favor of spiking you repeatedly with information.

I’ve decided that if I can find a few more articles that share our bitter tone I’ll make a list of the top [however many people have already had this hack idea] lists that detail why lists lack originality.

I could probably create a list ranking the many fragrant pieces of irony that are housed within this list.

2. These lists feed people’s inability to concentrate

Putting these Lunchable sized pieces of information into a bullet point format with a photo break every second sentence is like allowing an extremely fat person to rest on the hood of every car he passes on his long jog towards a safe blood pressure.

We’re reading, but reading extremely badly.

This form is ruining our ability to digest simple narrative structures. You can scroll down the page, look at the headings, look at the pictures, get the outline and move on, learning almost nothing in the process. In fact you probably pushed out the last of the French vocabulary you learned at school and replaced it with the opinion of some twat that a dog is better than a cat.

3. They’re desperate

They are. The casual list is currently the cheapest form of blog writing (and that sentence really carries weight) and it pains me to see online publications that I used to avidly follow resort to pandering Top Ten lists that beg for social interaction and grovel at your top ten toes for ‘Likes’ and ‘Shares’.

I recently found myself reading a top one hundred list of books that you should have read before you die. It made me sad to know that most of the people reading that list, and almost certainly myself included, wouldn’t get to read all of those books before death allowed its spiders to weave cobwebs on their lives. It made me think that someone should probably restructure each of those iconic novels into a three point, 500-word list.

4. They always get so much weaker towards the end

By the time our blogger gets to about number seven on the list his gusto is almost shot and he’s left deflated, stumbling roughly towards the end, before retiring in a saggy heap a few points short of an acceptably round number.


“The Top Nine Household items one can use to hit a nail into the wall if one has misplaced his hammer?” asked the editor, raising a brow to the timid young contributor.

“I couldn’t think of anymore,” he replied, shuffling in his spot, “I already did book, shoe, stone. I even put Bible in there, but technically that’s just a thick book.”

They stood in silence for a moment, their eyes glancing around the office for inspiration.

“Force?” said the editor, squinting at a ‘Phantom Menace‘ mug on a nearby desk.

“Is ‘Force’ a household item?”

The editor stared deep into his thoughts for a moment. He started nodding earnestly as he handed the slim list back to the young contributor.

“Force is definitely something that is used my house.”


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  1. anders says:

    finally…an article I can read!

  2. Shawn says:

    Ross, I knew it.

    To speak to your list theme: in an age of TWIT (ter), what can we expect?

    I had to remove a stray, purple three awn seed from between F and G to type this. I must’ve wanted it bad.

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